A prominent news agency in China, Xinhua has launched Panguso, an Internet search site that will deliver a state-certified version of the Internet. The government-apprd search engine will be operated in tandem with state-owned phone carrier, China Mobile Ltd. which is the world's largest phone carrier and telecommunications network. The new search engine will take advantage of Xinhua's capacity in order to collect information and to provide more accurate or relevant search results. One of the features is that Panguso utilizes China Mobile's position in the cellphone market to enable users to send search results from computers to smartphones using SMS.
"We would like to fully exploit the advantages of Xinhua as an official agency having a large amount of news and information and that of China Mobile in terms of technology, advanced operation principles and strong infrastructure," said Li Congjun, president of Xinhua News Agency.
"We would like to fully exploit the advantages of Xinhua as an official agency having a large amount of news and information and that of China Mobile in terms of technology, advanced operation principles and strong infrastructure," said Li Congjun, president of Xinhua News Agency.
The venture gives China's ruling party a new tool in order for them to try to control what the public sees online. Beijing highly promotes Web use for business as well as education and it tries to block materials deemed to be subversive and obscene. Panguso also aims to provide only high quality and healthy information for China netizens by curbing the spread of illegal information such as violence and pornography.
According to Li, who is confident that the Panguso search engine can grab for a significant share from the massive 457 million Internet users base in China. Also, it won't be too hard for Panguso to catch up Google search engine which holds only 23% in the market. With relentless supports from the China government, there is surely some advantages for Panguso.
Do you feel strange on Panguso Search Engine? Try it out at http://www.panguso.com/ and give us a feedback on:-
REFERENCES
Do you feel strange on Panguso Search Engine? Try it out at http://www.panguso.com/ and give us a feedback on:-
- Advantages and disadvantages of Panguso search engine.
- What shows Panguso is unique and special from other search engines.
- Lastly, tell us what Panguso is lacking!
Francis Tan, Panguso: China's new government-run search engine, TNW Asia [Online], Retrieved 23rd February 2011
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