Review On Google AdWords
After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will gives more weight to landing page quality by rolling out a new algorithm globally when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank higher for lower cost-per-click bids.
Landing page quality has long been a factor in Google AdWords. If an advertiser’s landing page was particularly terrible or misleading, advertisers could have their ads rejected or their accounts suspended or revoked. It is depending on how bad the policy violation was.
Relevance is what we always ask our advertisers to focus on by choosing a landing page or site experience that is both relevant to the keywords that you’re targeting and also a good experience for end users,” said Alferness. “This is just continuing to sort of push on those best practices. I gives us the ability to really reward those advertisers that have been doing this, whose landing pages really are some of the best in our systems.” For your information, the change will roll out in the next week or two. Advertisers may see some variations in ad position and keyword Quality Score at first, but things should settle down within a couple of weeks, according to Google. So, stay tune! If you are curious and feel free to try out Google AdWords, kindly visit here to test it out.
REFERENCES
Barry Schwartz, Google AdWords With Rating & Reviews[Online], Retrieved 22nd Apr 2010
Pamela Parker, Google Tweaks AdWords To Give Landing Page Quality More Weight[Online], Retrieved 3rd Oct 2011
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